Customer Relationship Management
Customer Relationship Management is a technology or system that is designed to crunch customer data, help manage business operations, while sustaining sales and marketing activities. CRM serves as a backbone to any business, for its functionality to manage the interactions with the current and future customers. It aids the businesses in serving the customers in a better manner, enhancing retention and enabling streamlined management of sales pipeline. By 2015, the CRM software market reached a figure of $26.3bn as per Gartner, and the demand is growing manifolds with every passing year.