Digital Marketing Services for a Renowned World's Leading Luxury Train

The Client

Renowned Travel Agency which offers Luxury travel experience to its guests and gives the opportunity to explore fabled destinations providing a glimpse of rich cultural heritage of Incredible India.

Clients Requirement

Drive maximum amount of traffic and sales.

Improvement in Business keyword Rankings.

Increase targeted audiences outside India.

Building brand awareness in Search Engines with qualitative backlinks.

Set and Manage Content Strategy for Travel.

Boost Marketing Strategies and efforts to build brand name.

TARGET MARKET

Plan Of Action

1.Created audience focused content through insight, analysis and how to style content.

2.Then leveraged the content to converse with our audience across Quora, Twitter and Facebook thereby attracting huge interest which resulted in increased engagement over social media channels.

3.For Social Media, we developed many new campaigns targeting different countries which resulted in increase clicks, page likes, impression and reach.

4.Focused on following as many relevant groups and communities as possible to grow our organic reach potential.

5.Office site content marketing strategy which helped in build awareness and keyword rankings.

6.Focused on including main keywords across website content, Url's and internal linking.

7.For paid media we optimised for location and device which resulted in increase sales and revenue and lower CPV.

The Results

Started this project in June, 2015 and since then we have achieved a significant results due to consistent marketing efforts. Traffic has grown up steadily due to the quality content which leads to quality audience.

Current Ranking

Keywords

May 05 2015

30th June, 2016

Royal Train journeys NA 6
International Luxury Trains NA 9
Leading Luxury Train 20 2
Luxury Palace on Wheels 40 10
Heritage of India 30 10
Asia Leading Luxury Train 20 5
World’s Leading Luxury Train 40 6
World’s Leading Train 20 2

Search Traffic

Youtube Traffic

Total Traffic

Organic Traffic

Visitors

Paid Campaign

Organic

Conversion Rate

Social Engagement

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