One of the largest manufacturers of plastic molded toys, fun-stations, playground equipment and children’s furniture in India, approached Prolitus to develop an ecommerce website, a CRM mechanism, and design their franchise model. Their products are distributed all over the country through a network of distributors and retailers. However, like all business enterprises they wanted to expand their scope and increase sales. For this purpose, they decided to enter the retail space and connect directly with its end consumers. This will also help them with the branding of their products. Two mediums were planned – Ecommerce website/shopping app and E-zones (experience zones)/retail stores throughout the country. Apart from this, they also decided focus on their door-to-door sales channel to increase their distributor sales (which indirectly affects their sales).
The business requirement of the client was classified into four parts:
Through a network of the sales team and sales people spread throughout the country, they aimed to drastically improve the distributor sales (which indirectly affects them). A centralized Call Centre will be responsible for the generation of leads and assign the same to Sales Person of respective teams. These leads and appointments would automatically be visible on the CRM app used by the sales team. Through this app, each sales person will manage all his CRM activities like meetings, phone calls, follow-ups, leads, opportunities, DSRs (daily sales report) etc. The headquarters of the company will be able to monitor the activities of its Sales Team, their targets and predict future sales.
Their current Godrej ERP could not be extended to incorporate the new business model of combining E-commerce sales. There was a need for a system which would be seamlessly integrated with an E-com website and shopping app. The system should be able to tackle the following aspects of the business too – Sales, Purchase, Inventory, Accounting & Finance and reporting.
The client had a plan for a 360-degree approach to the marketing of their brand. It is opening up experience zones in popular malls where people can either buy products directly or test out these products with their children. They also provide cash service where children can play and stay on an hourly basis.
Many of their franchises were established in different parts of country, India. These would be owned by a third party but will be using an ERP provided by the client itself, so that they could monitor the sales and forecast its manufacturing stock. Also, these would be closely integrated with the ERP eg. a Purchase Order raised by the dealer would automatically trigger a Sales Order to client.