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In 2025, businesses are looking to expand globally but with a localized interface and in this pursuit, Telegram mini apps are going to play a pivotal role because not only will they help businesses quickly launch their store on top of a prominent messaging application but also integrate crypto for payments and allow cross platform integration using Ton blockchain.
In this blog, we shall see what are Telegram mini apps, how they benefit your business, what are the monetisation options it gives much more.
Telegram mini apps are like light weight web applications that can be launched on top of the Telegram app to provide assistance to users to perform a whole lot of activities on the platform. For example, unlike a telegram bot, which can only facilitate static operations like deliver contents, create interactive experiences, a miniapp transcends beyond that to browse products, allow making purchases, track orders, and perform multiple tasks using just the telegram application.
To do that, the mini app operates as a PWA or a Progressive Web Application that opens a web page on top of the telegram app using the JavaScript, HTML, and CSS interface in a separate window. And for cross platform composability, the mini app’s TON Open Network integration allows not just opening through the same link on Android, Windows and Apple platforms to access the same features of the Mini app but also allows Ad views on the Telegram App and crypto payment integration , which was not possible on the Telegram messenger before.
There are multiple barriers that users are facing which might impact the business growth like not being able to use multiple payment options or the need to provide access multiple times. These are roadblocks in a user’s journey, the telegram mini apps solves this from the grounds up in the following manner;
At the moment, as a user, you want the onboarding process while interacting with a business to be simpler and effective. A telegram miniapp does that for the business by streamlining quick accessibility and onboarding through inline buttons, chats, channels, or bots—no downloads or installations.
For the purpose of safety of the users, the miniapps support authentication via Telegram application only to provide a battle tested security to users. So, they can abstract the need to input multiple passwords or logins for accessing multiple products or services for Web 2 and Web 3 apps.
Businesses can customize the UI/ User Interface of the mini application as per the need of the business using HTML, CSS, and JavaScript. It all depends on the business how they intend to keep the UI and these mini apps through their customization can help businesses achieve that.
Users can quickly make payments in crypto and fiat using the Telegram miniapp because it is hosted on the Ton blockchain. Due to this, if the users have BTC, ETH, USDT or more, they can use the TON Connect API gateway to connect with their wallets and make payments in crypto for their purchases.
Businesses are using mobile applications at the moment for their products because they want to give an immersive experience to their customers. For example, super blazing fast speed, offline access, ability to use the entire device screen, access to the device and their features and push notifications. But with a telegram miniapp, they can do all of these without developing a traditional mobile application, rather, just ending up where the customers are. And while doing this, they can also integrate blockchains for bridging the Web 2 to Web 3.
If a business wants to develop a traditional application to help customers interact with, they will have to shell out thousands of dollars. But with a Telegram miniapp, the same business can do that with half or even 1/4th of their budget mirroring the same impact of a traditional app or even better. That’s why there’s a flurry of development happening on Telegram with more than 1100+ Miniapps in the development mode to solve numerous problems of the business.
Telegram already has a 900M userbase, so a business can go for dual penetration while using a Telegram miniapp, where they not only get the branding but the footfall to sell their products or services at a significantly lower CAC.
For example, an iGaming application experienced the same through the Telegram Miniapp where while average CPC to run ads for user acquisition on Playstore stood at around $1 or $2, on the Telegram Miniapp, it was around: $0.06. Due to this, the iGaming application achieved the following;
That was like a 10% CTR in a niche market, which is simply commendable.
Businesses can also integrate built in monetization schemes where they can integrate subscription models, payment systems and more in the Telegram miniapp to amplify the customer’s user experience. In this way, they also help in building new revenue streams for the businesses where they can integrate both crypto and fiat for operations.
There are a numerous ways that businesses can use the Telegram mini app to expand their growth and open new revenue streams through;
For businesses which are using the Miniapp to build games or specific tools, they can use the platform to monetize the access by adding skins, weapons and tools in the game they offer. The moment users are buying these tools, skins and weapons, the business can build revenue streams from the same.
It is possible to even build a subscription based model for your application. For example, if you are using the miniapp to educate for example investors in crypto trading. In that case, you can use the Miniapp to allow them to access your special daily portfolio sniping to help them make big wins. You can also show testimonials in the app itself to convince users.
It is also possible to set-up affiliate programs on the Miniapps and allow the Telegram community to explore and benefit from the same. Miniapps can also allow them to create custom referral links from where they can earn and these earnings would be accumulating in the telegram wallet itself.
From this wallet, the users can make purchases on the Telegram app. At the moment, Telegram miniapp is all set to launch 10 new advanced features through which multiple apps across affiliates can be built. The new features would help take the affiliate programs to go to the next level.
But building a miniapp is not straightforward because there are multiple nuances that you need to understand, iterate and improvise. And for that, only experts can help. And that’s where the role of Prolitus begins;
Prolitus has hands-on expertise with the Telegram ecosystem and we can help build the perfect telegram miniapps that can serve the varying needs of your business. By using the custom app development process, we understand your business and provide the best solution that can help you meet the desired outcomes. With a seamless integration interface, we also ensure that as a business, you can also integrate other Telegram services in your Telegram mini app as well.
So far, we have been serving clients of all shapes and sizes scattered across various geographical locations. Using our seasoned professionals with years of experience, we have provided the best outcomes to clients. If you are looking for expertise, innovation, and comprehensive support to streamline a smooth digital transformation, we are always eager to help. For queries about how we can streamline the process and help you with developing the Telegram miniapp for your specific business goals, we are just a call away from you.
