Know How to Increase Conversion Rate by 30% in a few days… No Kidding!

Conversion rates – isn’t it the most significant and debated topic when it comes to digital marketing? Or, boosting website traffic?

From time to time, we hit the click button and take chances with our campaigns, to achieve goals and increase sales. It’s lucrative right, but honestly most of us have no idea about what’s working and what’s not.

Of course, there are many Key Performance Indicators(KPIs), to know the ranking and traffic a campaign has generated, but if none of the KPIs track the conversion, the utility of campaign is highly diminished.

According to searchengineland – only 58 % of AdWords accounts track conversions, rest 42% have no idea whether their campaign is hitting it right, or not!

There are a few common mistakes we commit during Conversion Rate Optimization, and it decreases the conversion rate of campaigns. If we keep these parameters in check, it’s just a matter of days before our conversion rate could improve by 30 percent. Let’s talk about them in detail –

Tracking Conversions

We all track the conversion rate through google analytics, but have we observed a simple thing, the rate doesn’t go beyond 10 % generally.

Why?

Because most lack in optimizing the conversion rate, and focus on lesser important targets, rather than those that actual matter; ones which help make a decision (closed sale).

 

google analytics

There are instances where people do not fill the form (a common way to track conversion) and instead, call. If the call tracking has not been implemented, the campaign success cannot be assessed properly. An effective optimization requires checking all the data, to declare the fate of the campaign.

A/B split Testing

An efficacious way to check conversion is by splitting your page into two alternate versions with different design and content. The different options (A and B) are then uniquely exposed to different customers. Now we can easily check which one’s giving higher rate and should be kept.

split-testing

How – through Optimizely software, Google content analytics, or alternatively through digital marketing service, from a reputed company.

Sales Funnel

Most of us do not consider that a user might not be on our website to purchase, he may be there to just read about the product, know more.

Bombarding them with trials, and too many irrelevant actions to buy the product could irritate the user, and the result – he or she, leaves the website.

A proper behavior pattern should be observed to increase the conversion, and the most traditional amongst them is sales funnel. It is divided into four stages, where first a customer is first made aware of the product, then one gets to know about interesting facts about the product, in next stage one developes a desire because of the information provided in previous step. At last, the final stage is of conversion – the purchase.

sales-funnel

How to implement-

As of today, a user’s journey may or may not be linear according to the traditional sales funnel. There’s a need for marketing and sales team to work closely to analyze how a user which is potential customer goes through these stages, and then develop a sales funnel accordingly.

Another way is through free trials, they tend to attract customers and gain their loyalty, and one could focus on customer retention through mails.

Value proposition

When a user browses through your website, he wishes to know what’s in it for him on the website.

Are there any benefits?

And most importantly, why should he purchase your product, when there are a plethora of other online stores selling the same product?

Value Proposition is the answer you have been looking for. It demands something unique, to differentiate you from the competitors and engage users. It’s extremely beneficial to increase conversion rate. A good way to check it is through A/B testing.

How do we achieve it?

Through –

  • Pinpointing the aspect of your service that benefits users the most.
  • Complete information about the product or service including FAQs, support etc
  • Testimonials of existing customers to generate trust.

Incentives

We all just love offers, it’s an effect way to attract traffic and increase brand following, which ultimately leads to conversion.

Don’t we all click on offers showing a free pizza, every time they pop up?

Are you ready to increase your conversion rate?

12 thoughts on “Know How to Increase Conversion Rate by 30% in a few days… No Kidding!”

  1. I am really impressed with your writing skills and also with the layout on your blog. Is this a paid theme or did you customize it yourself? Anyway keep up the excellent quality writing, it is rare to see a great blog like this one nowadays.

    1. Thank you for appreciating our design and work. Yes we did customized this theme after purchase.

      Enjoy reading our other blog posts!

  2. Way cool! Some extremely valid points! I appreciate you writing this write-up and the rest of the website is extremely good.

  3. An intriguing discussion is definitely worth comment. I do think that you need to write more on this issue, it may not be a taboo matter but usually people don’t discuss these topics. To the next! All the best!!

    1. Definitively we will be writing more on this topic in our upcoming blog posts.

      Do follow our blogs to get updated news of the industry and boost your traffic conversion.

  4. Hi great blog! Does running a blog similar to this require a lot of work? I have absolutely no knowledge of computer programming however I was hoping to start my own blog in the near future. Anyways, should you have any recommendations or tips for new blog owners please share. I know this is off topic however I simply had to ask. Many thanks!

    1. Thank you for appreciating our work.
      As a new blogger, you can easily work through WordPress. Just select from thousands of available themes out of which some are free and some are paid, and start blogging. Not much of computer programming required unless you want some pro blog.
      Happy Blogging!

  5. Hello this is somewhat of off topic but I was wanting to know if blogs use WYSIWYG editors or if you have to manually code with HTML. I’m starting a blog soon but have no coding expertise so I wanted to get guidance from someone with experience. Any help would be enormously appreciated!

    1. Hii,

      We have manually coded the blog along with the theme that we purchased on WordPress. However as a beginner you can choose any free or paid theme and start blogging initially. It’s very easy for a starter or a pro.

      Happy Blogging!

  6. Greetings! Very useful advice within this article! It is the little
    changes which will make the largest changes.

    Thanks for sharing!

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