Conversion rates – isn’t it the most significant and debated topic when it comes to digital marketing? Or, boosting website traffic?
From time to time, we hit the click button and take chances with our campaigns, to achieve goals and increase sales. It’s lucrative right, but honestly most of us have no idea about what’s working and what’s not.
According to searchengineland – only 58 % of AdWords accounts track conversions, rest 42% have no idea whether their campaign is hitting it right, or not!
Because most lack in optimizing the conversion rate, and focus on lesser important targets, rather than those that actual matter; ones which help make a decision (closed sale).
A/B split Testing
An efficacious way to check conversion is by splitting your page into two alternate versions with different design and content. The different options (A and B) are then uniquely exposed to different customers. Now we can easily check which one’s giving higher rate and should be kept.
Most of us do not consider that a user might not be on our website to purchase, he may be there to just read about the product, know more.
Bombarding them with trials, and too many irrelevant actions to buy the product could irritate the user, and the result – he or she, leaves the website.
A proper behavior pattern should be observed to increase the conversion, and the most traditional amongst them is sales funnel. It is divided into four stages, where first a customer is first made aware of the product, then one gets to know about interesting facts about the product, in next stage one developes a desire because of the information provided in previous step. At last, the final stage is of conversion – the purchase.
How to implement-
As of today, a user’s journey may or may not be linear according to the traditional sales funnel. There’s a need for marketing and sales team to work closely to analyze how a user which is potential customer goes through these stages, and then develop a sales funnel accordingly.
When a user browses through your website, he wishes to know what’s in it for him on the website.
Are there any benefits?
And most importantly, why should he purchase your product, when there are a plethora of other online stores selling the same product?
How do we achieve it?
We all just love offers, it’s an effect way to attract traffic and increase brand following, which ultimately leads to conversion.
Are you ready to increase your conversion rate?