Digital Marketing for a Modest Islamic Clothing store
1.Combine SEO and paid marketing efforts to ensure long-term digital marketing success.
2.Raise brand awareness among the mass consumers of Islamic clothing outside India.
3.Create and market attractive content marketing strategies for modest fashion-centric niche that will provide measurable ROI.
4.Boost organic search traffic and sales by on-site optimization.
5.Build strong authoritative backlinks among different fashion-centric website.
6.Increase sales lowering the total CPA.
What We Did
1.Gripping our paid search expertise, we developed many new campaigns targeting different countries and tested new ad copies which resulted in higher CTR.
2.For even better results from paid media, we restructured the online store’s AdWords account in a granular way, optimized for the time of the day, location and device which resulted in massive increase in sales & revenue and also lowered the CPA.
3.Integrated off-site content marketing strategy across famous fashion bloggers and vloggers. This strategy helped in generating better results in terms of brand awareness and keyword rankings of few keywords.
4.We included the store’s main business keywords effectively across various website elements like content, navigation, URL structure, internal linking which resulted in raised SERP rankings and surge in relevant organic traffic (revenue generated by organic traffic increased as a result).
We started the project early in 2014, and within a span of one year, we were able to achieve significant results owing to our consistent SEO and content marketing activities.
Current rankings for some of the keywords:
Rankings in May 2014
Rankings in August 2016
|Buy Abaya Online||30||1|
|Buy Jilbab Online||26||1|
|Islamic Clothing for Women||29||2|
|Abaya for Kids||51||1|
|Buy Islamic Clothing||32||1|
|Mens Islamic Clothing||23||1|